Discussion about this post

User's avatar
Hank Heyming's avatar

Very interesting learning about the lack of traffic surrounding the smaller "intentional" brands. My gut leans towards your first guess -- customers are more willing to trust the "intentional" statements of smaller brands. Not sure why? In many ways that is counter-intuitive, since smaller brands come and go. Maybe there is a cognitive bias or two at work here.

Expand full comment
1 more comment...

No posts